Play Bigger: How Pirates, Dreamers, and Innovators Create and Dominate Markets by Al Ramadan, Dave Peterson, Christopher Lochhead

Play Bigger: How Pirates, Dreamers, and Innovators Create and Dominate Markets

Al Ramadan, Dave Peterson, Christopher Lochhead

272 pages • first pub 2016 (editions)

nonfiction business informative slow-paced
Powered by AI (Beta)
Loading...

Description

The founders of a respected Silicon Valley advisory firm study legendary category-creating companies and reveal a groundbreaking discipline called category design.Winning today isn't about beating the competition at the old game. It's about invent...

Read more

Community Reviews

Loading...

Content Warnings

Loading...