Event Marketing: How to Successfully Promote Events, Festivals, Conventions, and Expositions by C. A. Preston

Event Marketing: How to Successfully Promote Events, Festivals, Conventions, and Expositions

Wiley Event Management

C. A. Preston

300 pages • missing pub info (editions)

nonfiction business economics travel challenging informative slow-paced
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Description

A modern, completely updated guide to effective event marketing As the events market becomes increasingly saturated, it is essential for a successful event professional to understand the use of strategic marketing plans. Events are everywhere--in ...

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