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345 pages • missing pub info (editions)
ISBN/UID: 9780071454094
Format: Hardcover
Language: English
Publisher: McGraw-Hill Education
Publication date: 14 July 2006
Description
Sports are a multibillion-dollar global business that will continue to grow by leaps and bounds into the foreseeable future. The bad news is: It's never been harder to attract, engage, and retain the sports fan. Today's sports fans are bombarded b...
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Content Warnings
345 pages • missing pub info (editions)
ISBN/UID: 9780071454094
Format: Hardcover
Language: English
Publisher: McGraw-Hill Education
Publication date: 14 July 2006
Description
Sports are a multibillion-dollar global business that will continue to grow by leaps and bounds into the foreseeable future. The bad news is: It's never been harder to attract, engage, and retain the sports fan. Today's sports fans are bombarded b...
Community Reviews
Content Warnings