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240 pages • first pub 2007 (editions)
ISBN/UID: 9780814416754
Format: Paperback
Language: English
Publisher: Amacom
Publication date: 26 March 2007
Description
Gold prize winner for best marketing book (tie), 2008 Axiom/Inc Magazine awards Finalist, 2008 Berry-American Marketing Association Book Prize It's official: the old marketing model is dead, and word of mouth is king. But while a lot of attention ...
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240 pages • first pub 2007 (editions)
ISBN/UID: 9780814416754
Format: Paperback
Language: English
Publisher: Amacom
Publication date: 26 March 2007
Description
Gold prize winner for best marketing book (tie), 2008 Axiom/Inc Magazine awards Finalist, 2008 Berry-American Marketing Association Book Prize It's official: the old marketing model is dead, and word of mouth is king. But while a lot of attention ...