Made to Stick: Why Some Ideas Take Hold and Others Come Unstuck by Dan Heath

Made to Stick: Why Some Ideas Take Hold and Others Come Unstuck

Dan Heath

306 pages missing pub info (view editions) user-added

nonfiction self help reflective fast-paced
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 Why does fake news stick while the truth goes missing?Why do disproved urban legends persist? How do you keep letting newspapers and clickbait sites lure you in with their headlines? And why do you remember complicated stories but not complicated...

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