M-Powering Marketing in a Mobile World by Syagnik Banerjee, Nikhilesh Dholakia, Ruby Roy Dholakia

M-Powering Marketing in a Mobile World

Syagnik Banerjee, Nikhilesh Dholakia, Ruby Roy Dholakia

150 pages missing pub info (editions)

nonfiction business economics informative medium-paced
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Description

The mobile, device-led integration of online and offline worlds has introduced many uncertainties and opportunities. These have driven businesses, researchers, and policymakers to learn more about this rapidly changing domain. To help businesses c...

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