M-Powering Marketing in a Mobile World by Ruby Roy Dholakia, Syagnik Banerjee, Nikhilesh Dholakia

M-Powering Marketing in a Mobile World

Ruby Roy Dholakia, Syagnik Banerjee, Nikhilesh Dholakia

150 pages missing pub info (editions)

nonfiction business economics informative medium-paced
Powered by AI (Beta)
Loading...

Description

The mobile, device-led integration of online and offline worlds has introduced many uncertainties and opportunities. These have driven businesses, researchers, and policymakers to learn more about this rapidly changing domain. To help businesses c...

Read more

Community Reviews

Loading...

Content Warnings

Loading...