Marketing the Professional Services Firm: Applying the Principles and the Science of Marketing to the Professions by Laurie Young
Marketing the Professional Services Firm: Applying the Principles and the Science of Marketing to the Professions
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Laurie Young
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Marketing the Professional Services Firm: Applying the Principles and the Science of Marketing to the Professions

Laurie Young

missing page info Add in missing page information • first pub 2005 (editions)

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Professional services are estimated to be worth up to $700 billion worldwide, but as the market matures there is an urgent need for new marketing thinking for global players or small businesses alike. This book applies the core principles of strat...

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