My Adventures in Marketing: The Autobiography of Philip Kotler by Philip Kotler

My Adventures in Marketing: The Autobiography of Philip Kotler

Philip Kotler

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PHILIP KOTLER is known around the world as the “father of modern marketing.” For over 50 years he has taught at the Kellogg School of Management, Northwestern University, Evanston, Illinois. Kotler’s book "Marketing Management" is the most widely ...

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