StoryBranding 2.0: Creating Stand-Out Brands Through the Purpose of Story by Jim Signorelli

StoryBranding 2.0: Creating Stand-Out Brands Through the Purpose of Story

Jim Signorelli

296 pages first pub 2011 (editions)

nonfiction business informative fast-paced
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Description

The ultimate how-to book about brand storytellingBrand storytelling is all the rage in marketing. But few books explain how to go about cultivating and promoting that story. This is the book that does.StoryBranding 2.0 is an updated edition of the...

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