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296 pages • first pub 2011 (editions)
ISBN/UID: 9781626340312
Format: Hardcover
Language: English
Publisher: Greenleaf Book Group Press
Publication date: Not specified
Description
The ultimate how-to book about brand storytellingBrand storytelling is all the rage in marketing. But few books explain how to go about cultivating and promoting that story. This is the book that does.StoryBranding 2.0 is an updated edition of the...
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296 pages • first pub 2011 (editions)
ISBN/UID: 9781626340312
Format: Hardcover
Language: English
Publisher: Greenleaf Book Group Press
Publication date: Not specified
Description
The ultimate how-to book about brand storytellingBrand storytelling is all the rage in marketing. But few books explain how to go about cultivating and promoting that story. This is the book that does.StoryBranding 2.0 is an updated edition of the...