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missing page info • first pub 2013 (editions)
ISBN/UID: 9788126550227
Format: Hardcover
Language: English
Publisher: jossey boss
Publication date: 01 January 2013
Description
"What Great Brands Do" shows how companies as diverse as IBM, REI, Starbucks, Lululemon, and more have all used their exceptional brand platforms as management tools to fuel, align, and guide every task they undertake--and have achieved higher-tha...
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Content Warnings
missing page info • first pub 2013 (editions)
ISBN/UID: 9788126550227
Format: Hardcover
Language: English
Publisher: jossey boss
Publication date: 01 January 2013
Description
"What Great Brands Do" shows how companies as diverse as IBM, REI, Starbucks, Lululemon, and more have all used their exceptional brand platforms as management tools to fuel, align, and guide every task they undertake--and have achieved higher-tha...
Community Reviews
Content Warnings