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David McNally
148 pages • first pub 2002 (editions)
ISBN/UID: 9781576752722
Format: Paperback
Language: English
Publisher: Berrett-Koehler Publishers
Publication date: Not specified
Description
In this second edition of their classic book on personal brand, David McNally and Karl Speak show that developing a personal brand is not about constructing a contrived image. Rather, it is a process of discovering who you really are and what you ...
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—
David McNally
148 pages • first pub 2002 (editions)
ISBN/UID: 9781576752722
Format: Paperback
Language: English
Publisher: Berrett-Koehler Publishers
Publication date: Not specified
Description
In this second edition of their classic book on personal brand, David McNally and Karl Speak show that developing a personal brand is not about constructing a contrived image. Rather, it is a process of discovering who you really are and what you ...