Get Content Get Customers: Turn Prospects Into Buyers with Content Marketing by Joe Pulizzi, Newt Barrett

Get Content Get Customers: Turn Prospects Into Buyers with Content Marketing

Joe Pulizzi, Newt Barrett

261 pages • first pub 2009 (editions)

nonfiction business informative medium-paced
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Connect to customers with compelling content!The rules of marketing have changed. Instead of loud claims of product superiority, what customers really want is valuable content that will improve their lives. Get Content Get Customers explains how t...

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