The Language of Trust: Selling Ideas in a World of Skeptics by Gary DeMoss, Scott West, Michael Maslansky

The Language of Trust: Selling Ideas in a World of Skeptics

Gary DeMoss, Scott West, Michael Maslansky

288 pages missing pub info (editions)

nonfiction business
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Description

What to Say, How to Say It, Why It Matters If you're trying to sell something-whether it's a product, a service, or an idea-you are facing a new era of consumers who listen less and question more. The Language of Trust is for anyone who must se...

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