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352 pages • first pub 2021 (view editions)
ISBN/UID: 9781835011423
Format: Hardcover
Language: English
Publisher: Bedford Square Publishers
Edition Pub Date: 21 November 2024
Description
How do house flies help save millions of euros? How do the layout of casinos keep you gambling? We are not nearly as rational as we’d like to think – every day we overestimate our ability to resist temptation. Effective advertising experts use th...
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352 pages • first pub 2021 (view editions)
ISBN/UID: 9781835011423
Format: Hardcover
Language: English
Publisher: Bedford Square Publishers
Edition Pub Date: 21 November 2024
Description
How do house flies help save millions of euros? How do the layout of casinos keep you gambling? We are not nearly as rational as we’d like to think – every day we overestimate our ability to resist temptation. Effective advertising experts use th...
Community Reviews
Content Warnings