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200 pages • first pub 2010 (view editions)
ISBN/UID: 9783642132988
Format: Hardcover
Language: English
Publisher: Not specified
Edition Pub Date: Not specified
Description
Preface Social media marking has been heralded as a sea change in the market- consumer relationship, but its rapid growth and rabid following among m- keters has also produced a sea of confusion. Lacking any durable framework for understanding how...
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200 pages • first pub 2010 (view editions)
ISBN/UID: 9783642132988
Format: Hardcover
Language: English
Publisher: Not specified
Edition Pub Date: Not specified
Description
Preface Social media marking has been heralded as a sea change in the market- consumer relationship, but its rapid growth and rabid following among m- keters has also produced a sea of confusion. Lacking any durable framework for understanding how...