Consumer Research: Introspective Essays on the Study of Consumption by Morris B. Holbrook

Consumer Research: Introspective Essays on the Study of Consumption

Morris B. Holbrook

432 pages first pub 1995 (editions)

informative medium-paced
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Description

This collection of essays provides a personal, thought-provoking and often humorous documentation of the evolution of the field of consumer research. The book highlights aspects of hotly debated issues that surround this field of inquiry, and pres...

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