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146 pages • missing pub info (editions)
ISBN/UID: 9781138323155
Format: Hardcover
Language: English
Publisher: Routledge
Publication date: 21 August 2018
Description
Marketers have recently witnessed an explosion of technology-based innovation that has profoundly affected their management and strategy. This technology can be a gift - enabling them to get closer to their customers and their needs - or a poisone...
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146 pages • missing pub info (editions)
ISBN/UID: 9781138323155
Format: Hardcover
Language: English
Publisher: Routledge
Publication date: 21 August 2018
Description
Marketers have recently witnessed an explosion of technology-based innovation that has profoundly affected their management and strategy. This technology can be a gift - enabling them to get closer to their customers and their needs - or a poisone...
Community Reviews
Content Warnings