Jugaad Innovation: Think Frugal, Be Flexible, Generate Breakthrough Growth by Simone Ahuja, Jaideep Prabhu, Navi Radjou, Kevin Roberts

Jugaad Innovation: Think Frugal, Be Flexible, Generate Breakthrough Growth

Simone Ahuja, Jaideep Prabhu, Navi Radjou, Kevin Roberts

288 pages • first pub 2012 (editions)

nonfiction business informative slow-paced
Powered by AI (Beta)
Loading...

Description

A frugal and flexible approach to innovation for the 21st centuryInnovation is a key directive at companies worldwide. But in these tough times, we can't rely on the old formula that has sustained innovation efforts for decades—expensive R&D p...

Read more

Community Reviews

Loading...

Content Warnings

Loading...