Understanding and Applying Product-Platform Strategy by Michael McGrath

Understanding and Applying Product-Platform Strategy

Product Strategy

Michael McGrath

60 pages missing pub info (editions)

nonfiction business economics informative medium-paced
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Description

Since 1994 when I first published the concepts of product-platform strategy, Product Strategy for High Technology Companies (McGraw Hill, 2001) has become a mainstay of strategy in many industries, particularly for high-technology companies. Some ...

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