MKTG 4 by Charles W. Lamb Jr., Charles W. Lamb Jr., Carl D. McDaniel, Joseph F. Hair Jr.

368 pages first pub 1992 (editions)

nonfiction business informative lighthearted medium-paced
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Created through a "student-tested, faculty-approved" review process with feedback from students and faculty, MKTG 2010, Student Edition, is an engaging and accessible solution to accommodate the diverse lifestyles of today?s learners.

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