Implementing an Integrated Marketing Communications Strategy: How to Benchmark and Improve Marketing Communications Planning in Your Business by Norman Hart

Implementing an Integrated Marketing Communications Strategy: How to Benchmark and Improve Marketing Communications Planning in Your Business

Hawksmere Special Briefing

Norman Hart

63 pages • missing pub info (view editions)

nonfiction business economics
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Description

Just what is meant by marketing communications, or marcom as it is frequently called? How does it fit in with other corporate functions, and in particular how does it relate to business and marketing objectives? All the evidence indicates that the...

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