Advertising, The Uneasy Persuasion: Its Dubious Impact On American Society by Michael Schudson

Advertising, The Uneasy Persuasion: Its Dubious Impact On American Society

Michael Schudson

320 pages first pub 1986 (view editions)

nonfiction psychology challenging informative slow-paced
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Description

A examination of advertising in America, as a business and as a social institution, finds much lacking in the business's importance and effectiveness and much that is problematic in advertising's social impact.

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