A Professional and Practitioner's Guide to Public Relations Research, Measurement, and Evaluation, Third Edition by David Michaelson, Don W. Stacks

A Professional and Practitioner's Guide to Public Relations Research, Measurement, and Evaluation, Third Edition

David Michaelson, Don W. Stacks

289 pages • first pub 2014 (editions)

nonfiction informative medium-paced
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Description

Contemporary public relations practice has developed over the last several decades from the weak third sister in marketing, advertising, and public relations mix to a full player. To help you keep up to speed with the exciting changes and developm...

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