We-Think: Mass Innovation, Not Mass Production by Charles W. Leadbeater

We-Think: Mass Innovation, Not Mass Production

Charles W. Leadbeater

336 pages first pub 2009 (editions)

nonfiction business design philosophy informative medium-paced
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Society is no longer based on mass consumption but on mass participation. New forms of collaboration - such as Wikipedia and YouTube - are paving the way for an age in which people want to be players, rather than mere spectators, in the production...

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