Fascinate: Unlocking the Secret Triggers of Influence, Persuasion, and Captivation by Sally Hogshead

Fascinate: Unlocking the Secret Triggers of Influence, Persuasion, and Captivation

Sally Hogshead

352 pages • first pub 2010 (editions)

nonfiction business psychology self help challenging informative medium-paced
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What triggers fascination, and how do companies, people, and ideas put those triggers to use?Why are you captivated by some people but not by others? Why do you recall some brands yet forget the rest? In a distracted, overcrowded world, how do cer...

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