Hey, Whipple, Squeeze This: A Guide to Creating Great Ads by Luke Sullivan

Hey, Whipple, Squeeze This: A Guide to Creating Great Ads

Luke Sullivan

304 pages first pub 1998 (editions)

nonfiction business informative inspiring slow-paced
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Description

In this second edition of the irreverent, celebrated Hey Whipple, Squeeze This, master copywriter Luke Sullivan looks at the history of advertising, from the good to the bad to the ugly. Updated to include two extended final chapters with in-depth...

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