Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers by Regis McKenna, Geoffrey A. Moore

Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers

Collins Business Essentials

Regis McKenna, Geoffrey A. Moore

211 pages first pub 1991 (editions)

nonfiction business informative medium-paced
Powered by AI (Beta)
Loading...

Description

Here is the bestselling guide that created a new game plan for marketing in high-tech industries. Crossing the Chasm has become the bible for bringing cutting-edge products to progressively larger markets. This edition provides new insights into t...

Read more

Community Reviews Summary of 428 reviews

Moods

informative 100%
reflective 27%

Pace

medium 50%
slow 41%
fast 8%

Average rating

3.81

See all reviews...

Content Warnings

This book doesn't have any content warnings yet!

If you're the author of this book and want to add author-approved content warnings, please email us at [email protected] to request the content warning form.