Scan barcode
351 pages • missing pub info (editions)
ISBN/UID: 9780199550692
Format: Paperback
Language: English
Publisher: Oxford University Press, USA
Publication date: 01 November 2009
Description
Social marketing is the application of commercial marketing tools and principles to the design, implementation and evaluation of health and social behavior change programs. It focuses on target groups within the population, tailoring campaigns and...
Community Reviews
Content Warnings
351 pages • missing pub info (editions)
ISBN/UID: 9780199550692
Format: Paperback
Language: English
Publisher: Oxford University Press, USA
Publication date: 01 November 2009
Description
Social marketing is the application of commercial marketing tools and principles to the design, implementation and evaluation of health and social behavior change programs. It focuses on target groups within the population, tailoring campaigns and...
Community Reviews
Content Warnings