Foundations of Finance: The Logic and Practice of Finance Management by John D. Martin
Foundations of Finance: The Logic and Practice of Finance Management
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John D. Martin
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Foundations of Finance: The Logic and Practice of Finance Management

John D. Martin with Arthur J. Keown, J. William Petty, David F. Scott Jr.

592 pages • first pub 1993 (editions)

nonfiction business economics challenging informative medium-paced
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KEY BENEFIT: Keown allows readers to see the big picture by letting them understand the logic that drives finance rather than memorizing formulas. Very user friendly, the basic pedagogical approach to the presentation of new tools and techniques i...

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