Herding Cats: A Strategic Approach to Social Media Marketing by Michael Weiss, Andrew Rohm

Herding Cats: A Strategic Approach to Social Media Marketing

Michael Weiss, Andrew Rohm

116 pages missing pub info (editions)

nonfiction business economics informative medium-paced
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Description

One of the top marketing challenges that marketing managers and executives face today is to better understand social media and its promise as a marketing platform. The social media ecosystem, including traditional platforms such as Facebook and Tw...

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