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400 pages • missing pub info (editions)
ISBN/UID: 9780199044931
Format: Paperback
Language: English
Publisher: Oxford University Press, USA
Publication date: 01 January 2016
Description
Strategic Marketing second edition deals with the theories and formulation of strategic marketing, discusses the analysis of the environment, and applies and evaluates marketing concepts through southern African case studies.
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Content Warnings
400 pages • missing pub info (editions)
ISBN/UID: 9780199044931
Format: Paperback
Language: English
Publisher: Oxford University Press, USA
Publication date: 01 January 2016
Description
Strategic Marketing second edition deals with the theories and formulation of strategic marketing, discusses the analysis of the environment, and applies and evaluates marketing concepts through southern African case studies.
Community Reviews
Content Warnings