Strategic Marketing 2e: Theory and Applications for Competitive Advantage by Pierre Joubert, Michael Goldman, Sean McCoy

Strategic Marketing 2e: Theory and Applications for Competitive Advantage

Pierre Joubert, Michael Goldman, Sean McCoy

400 pages missing pub info (view editions)

nonfiction business economics medium-paced
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Strategic Marketing second edition deals with the theories and formulation of strategic marketing, discusses the analysis of the environment, and applies and evaluates marketing concepts through southern African case studies.

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