Born to Buy: The Commercialized Child and the New Consumer Culture by Juliet B. Schor

Born to Buy: The Commercialized Child and the New Consumer Culture

Juliet B. Schor

275 pages • first pub 2004 (view editions)

nonfiction economics sociology informative reflective slow-paced
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Over the last fifteen years children's spending power has mushroomed to an estimated USD30 billion in direct purchases and another USD600 billion of influence over parental purchases. Advertising and marketing has exploded alongside expenditures a...

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