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159 pages • first pub 2006 (view editions)
ISBN/UID: 9780321437297
Format: Paperback
Language: English
Publisher: Addison-Wesley Professional
Edition Pub Date: 01 August 2006
Description
Innovation Through Understandingsm The toughest part of innovation? Accurately predicting what customers want, need, and will pay for. Even if you ask them, they often can't explain what they want. Now, there's a breakthrough solution: Innovation...
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159 pages • first pub 2006 (view editions)
ISBN/UID: 9780321437297
Format: Paperback
Language: English
Publisher: Addison-Wesley Professional
Edition Pub Date: 01 August 2006
Description
Innovation Through Understandingsm The toughest part of innovation? Accurately predicting what customers want, need, and will pay for. Even if you ask them, they often can't explain what they want. Now, there's a breakthrough solution: Innovation...
Community Reviews
Content Warnings