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Adver-Where? Comparing the Effectiveness of Banner Ads and Video Ads in Online Video Games by Mike Schmierbach, Frank Waddell, Erica Bailey, Frank E. Dardis, Jose Aviles, Brett Sherrick, Sushma Kumble
Adver-Where? Comparing the Effectiveness of Banner Ads and Video Ads in Online Video Games
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Mike Schmierbach, Frank Waddell, Erica Bailey, Frank E. Dardis, Jose Aviles, Brett Sherrick, Sushma Kumble

Adver-Where? Comparing the Effectiveness of Banner Ads and Video Ads in Online Video Games

Mike Schmierbach, Frank Waddell, Erica Bailey, Frank E. Dardis, Jose Aviles, Brett Sherrick, Sushma Kumble

15 pages • first pub 2016 (editions)

informative medium-paced
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