Business Marketing Course 2e by Lars-Erik Gadde, David Ford, Håkan Håkansson

Business Marketing Course 2e

Lars-Erik Gadde, David Ford, Håkan Håkansson

271 pages missing pub info (editions)

nonfiction business economics informative medium-paced
Powered by AI (Beta)
Loading...

Description

The Business Marketing Course is an important and insightful book that brings together the main theories and contributions of the Industrial Marketing and Purchasing Group in a student-friendly form. The book provides complete coverage of the role...

Read more

Community Reviews

Loading...

Content Warnings

Loading...