The Business of iPhone and iPad App Development: Making and Marketing Apps That Succeed by Michael Schneider, Dave Wooldridge

The Business of iPhone and iPad App Development: Making and Marketing Apps That Succeed

Michael Schneider, Dave Wooldridge

480 pages • first pub 2014 (editions)

informative slow-paced
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The phenomenal success of the iPhone, iPad and the iPod touch has ushered in a "gold rush" for developers, but with well over 300,000 apps in the highly competitive App Store, it has become increasingly difficult for new apps to stand out in the c...

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