I'm Afraid Debbie from Marketing Has Left for the Day: How to Use Behavioral Design to Create Change in the Real World by Morten Münster

I'm Afraid Debbie from Marketing Has Left for the Day: How to Use Behavioral Design to Create Change in the Real World

Morten Münster

304 pages • first pub 2021 (editions)

nonfiction business economics psychology science informative medium-paced
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How to Use Behavioral Design to Create Change in the Real World In this ground-breaking book, author Morten M nster presents a set of rules that individuals and companies can follow to bring about necessary change. Using behavioral design and an a...

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