Putting the Public Back in Public Relations: How Social Media Is Reinventing the Aging Business of PR by Deirdre Breakenridge, Brian Solis

Putting the Public Back in Public Relations: How Social Media Is Reinventing the Aging Business of PR

Deirdre Breakenridge, Brian Solis

352 pages • first pub 2009 (editions)

nonfiction business informative reflective medium-paced
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Description

Forget the "pitch": Yesterday's PR techniques just don't work anymore. That's the bad news. Here's the great news: Social Media and Web 2.0 offer you an unprecedented opportunity to make PR work better than ever before. This book shows how to rein...

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