Thinking About Answers: The Application of Cognitive Processes to Survey Methodology by Norbert Schwarz, Norman M. Bradburn, Seymour Sudman
Thinking About Answers: The Application of Cognitive Processes to Survey Methodology

Norbert Schwarz, Norman M. Bradburn, Seymour Sudman

Thinking About Answers: The Application of Cognitive Processes to Survey Methodology

Norbert Schwarz, Norman M. Bradburn, Seymour Sudman

304 pages first pub 1995 (view editions)

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In this book, the authors explore what answers mean in relation to how people understand the world around them and communicate with one another. Thinking About Answers is based on the most current insights from research on survey methods and cogni...

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