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Measuring Marketing: The 100+ Essential Metrics Every Marketer Needs, Third Edition by John Davis

Measuring Marketing: The 100+ Essential Metrics Every Marketer Needs, Third Edition

John Davis

390 pages missing pub info (view editions)

nonfiction business economics medium-paced
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Description

The demands of a more dynamic, globalized business world have led to sophisticated methods for quantifying marketing success. This informative guide defines and explains the use of more than 110 key marketing metrics for the success of your busine...

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