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390 pages • missing pub info (view editions)
ISBN/UID: 9781501515767
Format: Paperback
Language: English
Publisher: de Gruyter
Edition Pub Date: 19 December 2017
Description
The demands of a more dynamic, globalized business world have led to sophisticated methods for quantifying marketing success. This informative guide defines and explains the use of more than 110 key marketing metrics for the success of your busine...
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390 pages • missing pub info (view editions)
ISBN/UID: 9781501515767
Format: Paperback
Language: English
Publisher: de Gruyter
Edition Pub Date: 19 December 2017
Description
The demands of a more dynamic, globalized business world have led to sophisticated methods for quantifying marketing success. This informative guide defines and explains the use of more than 110 key marketing metrics for the success of your busine...