Digital Marketing Strategy: An Integrated Approach to Online Marketing by Simon Kingsnorth

Digital Marketing Strategy: An Integrated Approach to Online Marketing

Simon Kingsnorth

338 pages first pub 2016 (editions)

nonfiction business informative slow-paced
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Digital and social media are essential aspects of a marketing department's function; therefore, it is important that they are integrated into the organization's wider goals. Uniting digital marketing techniques with business strategy and establish...

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