Essentials of Health Care Marketing, Fifth Edition by Eric N. Berkowitz

Essentials of Health Care Marketing, Fifth Edition

Eric N. Berkowitz

600 pages first pub 1995 (editions)

nonfiction informative medium-paced
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The healthcare industry continues to undergo enormous changes with new laws and policies, fresh innovations, and an increasingly educated health consumer. As such, healthcare administrators must be prepared to shift their strategies in order to me...

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