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Fraud Prevention in Online Digital Advertising by Xingquan Zhu, Haicheng Tao, Zhiang Wu

Fraud Prevention in Online Digital Advertising

Springerbriefs in Computer Science

Xingquan Zhu, Haicheng Tao, Zhiang Wu

54 pages missing pub info (editions)

nonfiction computer science technology medium-paced
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Description

The authors systematically review methods of online digital advertising (ad) fraud and the techniques to prevent and defeat such fraud in this brief. The authors categorize ad fraud into three major categories, including (1) placement fraud, (2) t...

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