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54 pages • missing pub info (editions)
ISBN/UID: 9783319567921
Format: Paperback
Language: English
Publisher: Springer
Publication date: 23 June 2017
Description
The authors systematically review methods of online digital advertising (ad) fraud and the techniques to prevent and defeat such fraud in this brief. The authors categorize ad fraud into three major categories, including (1) placement fraud, (2) t...
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54 pages • missing pub info (editions)
ISBN/UID: 9783319567921
Format: Paperback
Language: English
Publisher: Springer
Publication date: 23 June 2017
Description
The authors systematically review methods of online digital advertising (ad) fraud and the techniques to prevent and defeat such fraud in this brief. The authors categorize ad fraud into three major categories, including (1) placement fraud, (2) t...