Make It Punchy: How to Write Simple Tech Messaging That Wins Hearts, Minds & Markets by Emma Stratton, Emma Stratton

Make It Punchy: How to Write Simple Tech Messaging That Wins Hearts, Minds & Markets

Emma Stratton, Emma Stratton

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Sell your tech (without getting technical).B2B tech marketing is confusing buyers with technical jargon and drowning them in meaningless buzzwords that leave them overwhelmed (and not all that interested in buying). When everyone’s using the same ...

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