The Impact of Risk Communication on Consumption and Consumer Well-Being by Ingrid M. Martin, David W. Stewart

The Impact of Risk Communication on Consumption and Consumer Well-Being

Foundations and Trends(r) in Marketing

Ingrid M. Martin, David W. Stewart

128 pages missing pub info (editions)

nonfiction business economics
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The Impact of Risk Communication on Consumption and Consumer Well-Being aims to understand how consumers think about and respond to risk through their consumption behaviors. Risky consumption poses societal risks leading to regulatory decisions su...

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