Scan barcode
194 pages • missing pub info (editions)
ISBN/UID: 9780230203235
Format: Hardcover
Language: English
Publisher: Palgrave MacMillan
Publication date: 01 August 2008
Description
The Harry Potter books are the bestselling books of all time. In this fascinating study, Susan Gunelius analyzes every aspect of the brand phenomenon that is Harry Potter. Delving into price wars, box office revenue, and brand values, amongst othe...
Community Reviews
Content Warnings
194 pages • missing pub info (editions)
ISBN/UID: 9780230203235
Format: Hardcover
Language: English
Publisher: Palgrave MacMillan
Publication date: 01 August 2008
Description
The Harry Potter books are the bestselling books of all time. In this fascinating study, Susan Gunelius analyzes every aspect of the brand phenomenon that is Harry Potter. Delving into price wars, box office revenue, and brand values, amongst othe...
Community Reviews
Content Warnings