Marketing for Hospitality and Tourism by Philip Kotler, John Bowen, James Makens

Marketing for Hospitality and Tourism

Philip Kotler, John Bowen, James Makens

688 pages missing pub info (editions)

nonfiction business economics travel informative slow-paced
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Description

KEY BENEFIT Marketing for Hospitality and Tourism, 7/eis the definitive source for hospitality marketing. Taking an integrative approach, this highly visual, four-color book discusses hospitality marketing from a team perspective, examining each h...

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