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256 pages • first pub 2001 (editions)
ISBN/UID: None
Format: Not specified
Language: English
Publisher: Not specified
Publication date: Not specified
nonfiction
business
informative
fast-paced
Description
Arguing that risk-taking is the key to marketing success, the high- powered sports marketer recommends high-octane execution of bold ideas to pump life into a lifeless campaign.
Community Reviews
Content Warnings
256 pages • first pub 2001 (editions)
ISBN/UID: None
Format: Not specified
Language: English
Publisher: Not specified
Publication date: Not specified
nonfiction
business
informative
fast-paced
Description
Arguing that risk-taking is the key to marketing success, the high- powered sports marketer recommends high-octane execution of bold ideas to pump life into a lifeless campaign.
Community Reviews
Content Warnings