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Bob Pearson
320 pages • first pub 2011 (editions)
ISBN/UID: 9780470928448
Format: Hardcover
Language: English
Publisher: Not specified
Publication date: Not specified
Description
Since its debut E-commerce has been centered on the transaction, which represents less than one percent of the time we spend online. Now, we are entering the era of Pre-Commerce where customers make their own decision to buy or support a brand be...
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—
Bob Pearson
320 pages • first pub 2011 (editions)
ISBN/UID: 9780470928448
Format: Hardcover
Language: English
Publisher: Not specified
Publication date: Not specified
Description
Since its debut E-commerce has been centered on the transaction, which represents less than one percent of the time we spend online. Now, we are entering the era of Pre-Commerce where customers make their own decision to buy or support a brand be...