Fantasy in Advertising by Dave Saunders

Fantasy in Advertising

Dave Saunders

128 pages first pub 1998 (editions)

informative inspiring reflective medium-paced
Powered by AI (Beta)
Loading...

Description

This study looks at how advertisers play with our dreams as a marketing tool and explores the work of photographers and art directors to reveal how advertising not only sells the product, but enters into our culture and the language of everyday li...

Read more

Community Reviews

Loading...

Content Warnings

Loading...